BASF has launched the online agricultural platform MaglisTM. With this the company wants to help farmers manage their crops. The launch took place at the Commodity Classic agricultural convention and trade show, in New Orleans, Louisiana, USA.
At the moment, Maglis is presenting three tools:
The Maglis Customer Navigator will help BASF’s sales force engage and exchange with farmers Once farmers provide their field data, the tool will allow BASF to analyze and generate tailored plans that address farmers’ individual crop priorities, such as yield optimization, risk reduction, and efficiency improvements. Sales advisers will use the tool to guide crop-related discussions and work with farmers to create farm and field-specific crop plans and make recommendations.
The Maglis Crop Plan allows farmers to monitor and manage field activities. As soon as the planned seeding date has been decided, the tool oversees and connects information about local weather, soil conditions and weed, disease and pest warnings for farmers’ individual plans. With this information at hand, they can proactively manage their fields, as well as record and assign tasks to their farm team.
The Maglis Sustainability Assessment demonstrates the impact of different agricultural practices on main sustainability factors, such as business profitability, soil health, biodiversity. Growers can count on a comprehensive analysis of their operations from planning through harvest and will be able to compare their production practices to other benchmarks.
BASF says that the platform is data secure. Farmers will own their data and control how and to what extent it can be used. Initially, the Maglis Customer Navigator will be available in the United States. The Maglis Crop Plan and the Maglis Sustainability Assessment are currently being tested in a pilot phase in Canada. Further tools are under development and are scheduled to be launched in several other countries in the near future.
